A sample Monday note
This is the draft a freelancer gets from ClientWeekly each Monday, written from a client's Search Console data, which they review, edit, and send to their client themselves.
Example data for a demo site. Not a real client.
Demo Plumbing Co. (demo-plumbing-co.example) and every number below are made up for illustration.
See a live example of the draft screen, filled from made-up Search Console numbers for a fictional plumbing site.
Inbox
FromAvery Kim · Maple Street SEO <avery@maplestreetseo.example>
ToSam Rivera · Demo Plumbing Co. <sam@demo-plumbing-co.example>
SubjectDemo Plumbing Co. weekly update, Sep 21–27: clicks up 9%, one to watch
Hi Sam,
Here's your Monday note for last week. The short version: more people found you on Google, your drain cleaning page had a strong week, and one price question is worth keeping an eye on.
What changed this week
- 286 visits from Google, up 9% from 262 the week before. These are people who searched, saw your site in the results, and clicked through.
- Your site appeared in Google results 12,100 times, up 3% from 11,700. Think of this as how often you were on the shelf, whether or not someone picked you.
- Average position: 9.4, improved from 10.1. This is roughly where you show up in the results on average. Lower is better, and anything under 10 usually means page one.
- Click rate: 2.4%, up from 2.2%. Out of every 100 people who saw you in Google, a little over 2 clicked through to your site. (SEO folks call this CTR.)
What moved
Up: your drain cleaning page /services/drain-cleaning
It moved from around spot 12 to spot 8, which took it from page two onto page one. Visits went from 11 to 24.
Up: "emergency plumber near me"
Steady improvement, from spot 6.1 to 5.3. Visits went from 31 to 35. This is one of your most valuable searches, so small gains here count.
Watch: "water heater repair cost"
This slipped from spot 5.2 to 8.8, and visits dropped from 22 to 13.
Why it matters
People searching for drain cleaning usually have a problem right now and want someone to call, so more visits to that page are the kind that can turn into booked jobs. The water heater dip looks bigger than it is. Google now shows a price answer right on the results page for a lot of "how much does it cost" searches, so fewer people need to click through to any website. That is normal noise, not a sign that anything is broken on your site.
Suggested next step
This week I'd like to add a short FAQ to your water heater page that covers typical cost ranges and how long a repair takes. That gives people comparing prices a reason to visit you and call, instead of stopping at Google's answer. If you'd rather I focus on something else first, just reply to this email.
Thanks,
Avery
Avery Kim · Maple Street SEO
Numbers from Google Search Console, last 7 days compared with the 7 days before.
This is what Avery reviewed and sent from their own mailbox. ClientWeekly wrote the first draft. Avery made the final edits and hit send.
ClientWeekly reads your client's Search Console data (read-only), drafts the Monday note each Monday, and you edit it and send it from your own mailbox. We never email your client.
Email one client domain to jake@clientweekly.com and we'll send you a sample Monday note for that site within a day. No payment necessary.
Founding is $19/mo for up to 5 client sites, with the rate locked.